The Remodeler’s Complete Guide to Project Photography

Prioritize getting five types of photos for every project: establishing, design, feature, craftsmanship, and matching before/after shots, as each serves a distinct marketing purpose.

Be proactive in assessing your photographer's work for natural editing, varied shots, and strong composition; don't settle for overly edited or exclusively wide-angle photos.

Use industry networks (architects, designers, professional associations) to find specialized photographers if direct searches are unfruitful, especially in smaller markets.

Invest in high-quality interior design/architectural photographers (even if more expensive) over real estate photographers, as their focus on aesthetics and detail aligns better with remodeler marketing needs.

Prepare a detailed 'photographer prep sheet' outlining project scope, client goals, key features, and craftsmanship details to ensure your photographer captures everything critical.

Master basic staging principles: declutter first, then add elements in odd-numbered groups with varied heights to create visual interest and convey the space's use.

Understand lighting preferences: high-end photographers often prefer natural light, turning off interior lights to avoid color temperature clashes, so communicate any specific lighting needs upfront.