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Owned and Operated Growth

The Real Cost of Home Service Acquisitions Nobody Talks About

πŸ“… April 10, 2025 ⏱️ 43:13 🎀 Jack, John Wilson

Chapters

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  • 0:00
    Roofing vs. HVAC/Plumbing
    The hosts discuss why roofing seems simpler than HVAC or plumbing due to fewer operational complexities and a focus on lead and sale.
  • 2:02
    The Holco Model
    John explains the 'Holco' conference, focusing on growth via acquisition and incubating new businesses, and how his 'Owned and Operated' ventures align with a singular core problem.
  • 5:05
    Brand Loyalty & Services
    The hosts discuss how home services like roofing, used infrequently, struggle with brand loyalty compared to regular services like HVAC, and the potential for branding in the roofing industry.
  • 7:48
    Analyzing a Roofing Deal
    John and Jack dissect a roofing company listing with red flags like inflated cash flow and asking price, highlighting common misrepresentations in business sales.
  • 14:15
    Buy vs. Build
    They compare the cost of buying an existing business versus building one from scratch, questioning the value proposition of smaller acquisitions.
  • 16:47
    Another Roofing Deal
    The hosts examine a more realistically priced roofing company, discussing its financial metrics and the challenges of scaling old-school businesses.
  • 21:29
    Commercial Roofing & Relationships
    They analyze a commercial roofing company, noting its home-based operation and the importance of relationships over lead generation in that sector.
  • 23:26
    Tier 2 Industries
    The discussion pivots to the fascination with 'tier 2 industries' like generators or water filters, which offer specialized services without the full complexity of broader trades.

Speakers

J
Jack
Host
J
John Wilson
Host

Key Takeaways

✦

Be wary of acquisition listings that present rounded or inconsistent financial figures (e.g., "flat 3 million" revenue, "million cash flow"). Request detailed, verifiable numbers to avoid red flags.

✦

Understand the distinction between EBITDA and Seller Discretionary Earnings (SDE); SDE can be manipulated with owner add-backs, making a business appear more profitable than it is, especially for higher-value acquisitions.

✦

For businesses under $5 million, thoroughly evaluate if it's more cost-effective to "build" a similar operation from scratch rather than "buy" an existing one, considering startup costs for vehicles, marketing, and staffing.

✦

Recognize the operational simplicity of certain home services; roofing, for example, often has a more streamlined lead-sale-fulfillment model compared to HVAC or plumbing, which involve more complex installations and warranty issues.

✦

For commercial service businesses, strong owner relationships are often the primary asset; assess how much of that relationship capital transfers post-acquisition to avoid significant loss of clientele.

✦

Consider the 'ecosystem' approach: building complementary services or businesses around your core offering can increase leverage and efficiency, similar to real estate agents' diverse ventures.

✦

Leverage industry connections and peer groups for professional development and problem-solving; these networks can be invaluable shortcuts to growth and operational improvement.

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