The One Thing Every Leader Gets Wrong About Culture

📅 February 3, 2026 ⏱️ 42:18 🎤 Chad Peterman, JM Ryerson

Chapters

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0:00

Core Values in Action

The speaker opens with a personal anecdote about forgetting two of his company's six core values during a speech, highlighting the challenge of remembering too many values and the disconnect it creates.
2:02

JM Ryerson's Background

JM Ryerson, CEO of Let's Go Win, explains how his company started by happenstance after writing a book for his kids and realizing its broader applicability to inspiring others.
4:46

Importance of Company Culture

JM emphasizes that scaling revenue and profit ultimately comes back to growing people, and the first step is clearly defining the company's culture and 'why'.
7:33

Making Values Actionable

Chad shares his strategy for consistently communicating core values through weekly emails and recognizing employees who exhibit them, making the values a living part of the company culture.
13:40

Clarity is Kindness

JM explains that accountability is best achieved through clarity, emphasizing that leaders should be clear about expectations, timelines, and provide support rather than judgment.
19:12

Vulnerability in Leadership

Chad and JM discuss the importance of vulnerability in leadership, sharing how it makes leaders more human and relatable, fostering stronger connections with their teams.
23:39

Meeting Generations Where They Are

JM advises leaders to adapt their approach based on individual needs, recognizing that different people are motivated by different things and there is no one-size-fits-all leadership style.
26:22

The Jim Harbaugh Story

Chad and JM discuss the leadership of Coach Jim Harbaugh, highlighting his ability to inspire and build a strong team culture at Indiana University through sheer belief and unwavering support.

Speakers

Chad Peterman

Host

JM Ryerson

CEO of Let's Go Win

Key Takeaways

✦

Clearly define and regularly communicate your core values to ensure everyone in your home-improvement contracting business understands and embodies them. Aim for three core values for better recall.

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Actively recognize and praise employees who demonstrate your company's core values to reinforce positive behavior and make your team feel valued and engaged.

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Implement the 'AEIO' framework (Achievements, Expectations, Issues, Outcomes) for your team meetings to make them more efficient, engaging, and outcome-focused, reducing wasted time.

✦

Embrace vulnerability as a leader; sharing your challenges and humanity can build stronger relationships with your team, making you more relatable and fostering a supportive environment.

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Adopt an adaptive leadership style, recognizing that each team member is motivated differently. Tailor your encouragement, coaching, and accountability to individual needs for optimal performance.

✦

View accountability as a form of kindness through clarity: clearly state expectations, responsibilities, and timelines to avoid misunderstandings and support your team in meeting their potential.

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