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Build It To Sell It Culture

The One Culture Mistake DESTROYING Your Business (You Don’t Even See It)

📅 November 17, 2025 ⏱️ 54:58 🎤 Jay Durand, Jenna

Chapters

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  • 0:00
    Culture Matters Introduction
    Jay Durand and his company, Culture Matters, are introduced, specializing in building strong company cultures for various industries.
  • 1:55
    Culture vs. Strategy
    Jay explains Peter Drucker's famous quote, 'Culture eats strategy for lunch,' emphasizing that culture dictates actual outcomes and employee motivation.
  • 3:43
    Authentic Culture Building
    The discussion challenges superficial culture initiatives like pool tables and free lunches, stressing the importance of organic relationships and trust.
  • 8:21
    The Founder's Journey
    Jenna explains that Culture Matters helps founders transition into true CEOs by establishing core values, mission, vision, and processes.
  • 11:55
    Unspoken Challenges and Insights
    Jay and Jenna share how they uncover unspoken issues within companies by interviewing employees, leveraging empathy and integrity to improve culture.
  • 17:30
    The 'Move the Needle' Philosophy
    The hosts discuss how they prioritize individuals who drive business results, regardless of personal preferences or backgrounds, fostering an inclusive merit-based environment.
  • 26:46
    Systems, Processes, and SOPs
    Jenna details Culture Matters' involvement in establishing robust systems, processes, and SOPs, crucial for business continuity and scalability.
  • 34:03
    Personal Philosophy & Success
    Lance and Jay reflect on personal values, integrity, and the importance of relationships, emphasizing that genuine connection and humility are keys to success.
  • 46:19
    Future of Culture Matters
    Jay and Jenna outline their future goals for Culture Matters, focusing on developing products, expanding their reach, and continuing to be thought leaders in business culture.

Speakers

J
Jay Durand
Founder of Culture Matters
J
Jenna
COO of Culture Matters

Key Takeaways

✦

Prioritize culture: Recognize that a strong, authentic culture is more critical than strategy alone for business success and employee motivation.

✦

Avoid superficial perks: Understand that ping-pong tables and free lunches don't build culture; genuine relationships and trust do.

✦

Define core values: Clearly articulate and live by your company's core values, as this creates certainty and a strong identity for employees.

✦

Implement robust systems and SOPs: Develop comprehensive Standard Operating Procedures to ensure business continuity, efficiency, and scalability, especially when key personnel leave.

✦

Focus on results, not preferences: Build a merit-based environment where individuals who 'move the needle' are valued, regardless of personal backgrounds or preferences.

✦

Invest in leadership development: Recognize that founders need to evolve into true CEOs, mastering not just their craft but also leadership, team building, and strategic vision.

✦

Seek external perspective: Utilize third-party consultants to gain an unbiased lens on your company's culture, helping to identify unspoken issues and foster improvement.

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