The Future of Home Service Marketing with Jason Price | My Plumber PLUS
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Key Takeaways
Cultivate a mentor network and actively participate in peer groups to accelerate learning and overcome challenges in the home services industry.
Embrace AI by experimenting with tools like ChatGPT or Gemini to identify problems AI can solve, and consider forming an internal AI advisory group.
Monitor key performance indicators (KPIs) daily, weekly, and monthly, especially conversion rates, click-through rates, and ROI, and act quickly if a KPI underperforms for three consecutive days.
Prioritize servant leadership and consistently encourage team members by catching them doing something right to build emotional bank accounts and improve retention.
Leverage AI for efficiency by integrating it into existing tools like SMS/email automation platforms (e.g., Hatch or Chirp) to add intelligence to standard workflows and enable bookable actions.
When using AI, practice careful prompt engineering; even subtle phrasing can significantly impact outcomes, so experiment and refine your inputs.
Start your day with a gratitude practice and use AI tools like Chat GPT's voice mode during commutes for brainstorming and preparation, turning travel time into productive thought sessions.
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