Inner Circle
Sign In Join Inner Circle
← Back to Listen
Toolbox for the Trades Growth

The AI Superpower: Scaling Your Business with Zero Overhead

⏱️ 29:02 🎤 Brook Riley, Jackie Aubel, Ally Riley
AUDIO EPISODE
The AI Superpower: Scaling Your Business with Zero Overhead
0:00
0:00

Chapters

Click to jump to section

  • 0:00
    AI Streamlines Workflows
    Brook Riley introduces how AI is used for call classification, eliminating manual tasks and freeing up significant employee time.
  • 0:54
    Introduction to Riley Plumbing
    Host Jackie Aubel introduces Brook and Ally Riley, co-owners of Riley Plumbing, Heating, and Air, who are leveraging AI to advance their business.
  • 0:39
    Early Days in Trades
    Brook shares his journey into the trades, starting as a drain cleaner and getting his contractor's license at 19, while Ally discusses joining the business after meeting Brook through her property management job.
  • 0:08
    Business Evolution with Tech
    Brook and Ally reflect on Riley Plumbing's growth since 1999, emphasizing the transformative impact of Service Titan and BDR on their business metrics and operations.
  • 0:46
    Leveraging AI for Efficiency
    The Rileys detail their current AI tools, including Dispatch Pro for optimizing dispatches and Contact Center Pro for automating inbound calls, drastically improving customer response times and efficiency.
  • 0:25
    Customer Response to AI
    They discuss customer reactions to AI-powered services, noting positive feedback for after-hours support and strategies for handling requests for human interaction.
  • 0:55
    Personal AI Use & Future
    Brook and Ally share their personal use of AI, particularly for tasks like legal inquiries and competitive analysis, and their future aspirations for Riley Plumbing, including financial growth and continued AI integration.

Speakers

B
Brook Riley
Co-owner of Riley Plumbing, Heating, and Air
J
Jackie Aubel
Host
A
Ally Riley
Co-owner of Riley Plumbing, Heating, and Air

Key Takeaways

✦

Embrace AI to automate redundant tasks like call classification, freeing up staff for more productive, outbound activities.

✦

Utilize AI tools like Dispatch Pro to optimize technician routes and significantly increase average ticket values, demonstrating the 'why' to your team for better adoption.

✦

Leverage AI for customer communication, such as automated texting and inbound call handling, to improve response times and capture more market share, even during off-hours.

✦

Implement AI in sales processes by having sales personnel record job details, which AI can then process into actionable plans for installers, ensuring fewer errors and better job preparation.

✦

Explain the 'why' behind new technology adoption to your team to overcome resistance and encourage full utilization of new tools, showing them the tangible benefits to their workflow and the company.

✦

Integrate AI for internal business intelligence, using tools like ChatGPT to research market position, draft legal documents, or manage emails, streamlining administrative burdens.

Want the full experience?

Join the Inner Circle for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Inner Circle →
POWER100

Inner Circle Membership Portal © 2026 Power100. All rights reserved.

power100.io