Ted Lawrence & Alicia Stephens

Prioritize problem-solving: Begin product development by identifying genuine pain points in the pool industry, as this forms the foundation for impactful innovation.

Invest in rigorous testing: Thoroughly test new products in diverse real-world conditions, including simulating bather waste and various environmental factors, to ensure reliability and effectiveness.

Understand the 'why' behind costs: Recognize that factors like in-house manufacturing, extensive R&D, and rigorous testing contribute significantly to product pricing, leading to a greater appreciation for the value.

Embrace market feedback: Be open to changing established beliefs or practices based on consistent feedback from dealers and service professionals, as this can lead to new, more effective solutions (e.g., phosphate removers).

Develop multi-purpose solutions: Create products that offer multiple benefits (e.g., sanitizer with clarifier and water softener) to simplify pool maintenance for consumers and service professionals.

Leverage technology for education: Utilize AI and advanced learning platforms to create scalable, easily updateable, and multilingual training content, enhancing the reach and effectiveness of educational efforts.

Build a dedicated sales and education team: Invest in a strong team of sales managers who can provide hands-on training and education to distributors and service pros, ensuring products are understood and properly utilized.