Technology is Here To Stay – How Contractors Should Be Approaching Tech
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Key Takeaways
Fix people and processes BEFORE adding technology - bad processes plus new software just amplifies your mistakes and gives you worse processes at scale.
Good software acts as a self-audit: contractors adopting a point-of-sale tool often realize how inefficient or cumbersome their pricing and follow-up really were.
Implementation, not features, is the biggest hurdle - you have to devote real internal resources and time to set a tool up so it works for your business.
The best CRM is the one you actually use; features don't matter if the tool sits idle, and a CRM is only as valuable as the data you put into it.
The pandemic forced adoption of tools like Zoom and virtual sales, but in-home selling still dominates - many contractors keep virtual as a second-call/follow-up backup (one large contractor reported ~3% virtual sales).
Leap digitizes the whole in-home sale - from the moment the rep pulls into the driveway to when they leave - covering estimates, contracts, proposals, and financing in one application.
Technology is here to stay and your competitors are adopting it to take market share, so the real competitor to beat is the status quo of pen, paper, and carbon copy.
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