Taking a Proactive Approach to SEO to Generate More Qualified Leads with Bradley Benner

Be proactive with SEO — reputation management (responding to every review) and marketing are different jobs, and both are critical.

Reviews drive rankings — dozens to hundreds of them make you likely to show up when customers search.

Regularly snap and upload photos to your Google Business Profile; it's a prime, free signal most contractors ignore.

'Near me' keywords are extremely powerful for home service — target them deliberately.

Retargeting is more expensive than search, but pairing warm retargeting with cold search traffic compounds results.

Mobile optimization isn't optional — most local searches happen on a phone, so the experience has to be built for it.

Turn SEO into a routine procedure; once it becomes a repeatable habit, consistency is what actually delivers the leads.