Stop Posting Crap! Why Your Social Media Isn’t Getting Leads | Ep. 313 w/ Jen McKee

📅 March 12, 2026 ⏱️ 56:10 🎤 Chris, Jen McKee

Chapters

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0:00

Introducing Jen McKee

Chris introduces Jen McKee, founder of Keyart Marketing, highlighting her reputation in social media for home services and her upcoming Growth Experience event.
0:26

Challenges in Social Media

Chris shares his past struggles with building a social media marketing team for contractors, emphasizing the difficulty of achieving measurable results and avoiding 'cookie-cutter' content.
0:42

Jen's Background & Approach

Jen McKee shares her background in restaurants and her natural inclination for documenting, which led her to specialize in social media for home service companies, particularly through platforms like TikTok.
8:01

The Big Three Platforms

Jen identifies Facebook, Instagram, and TikTok as the 'big three' social media platforms for home services, and discusses content strategy for cross-platform posting.
9:33

Starting Social Media

Jen advises home service contractors to simply start documenting their daily activities through photos and videos to build a consistent social media presence.
13:45

Metrics That Matter

Jen explains that reach and engagement are the most crucial metrics for organic social media, as they indicate whether content is actually being seen and interacted with.
17:10

Organic vs. Paid Social

The discussion differentiates between organic and paid social media, highlighting the cost-per-lead advantage of organic while also exploring effective paid strategies for lead generation.
23:11

Onboarding & Content Creation

Jen outlines her company's onboarding process, which includes understanding the client's brand, conducting a full-day content shoot, and initially focusing on organic growth before adding paid strategies.
26:39

Authenticity and AI

The conversation shifts to the importance of authenticity in social media content, with Jen emphasizing that AI cannot replicate genuine human connection and that raw, unedited content often performs best.
32:24

Consistency & Impact

Jen likens organic social media to a snowball, stating that consistent effort over time leads to significant impact, as customers begin to recognize and trust the brand, even for lead generation.

Speakers

Chris

Host

Jen McKee

Founder of Keyart Marketing

Key Takeaways

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Prioritize genuine engagement: Focus on creating content that sparks interaction and gets seen in newsfeeds, rather than just posting generic graphics.

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Document, don't overthink: Start by simply taking photos or videos of your daily work and behind-the-scenes activities. Authenticity trumps perfection.

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Leverage the 'Big Three': Concentrate your efforts on Facebook, Instagram, and TikTok, using similar content across platforms to maximize reach with different audiences.

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Embrace humor and trends: If appropriate for your brand and audience, incorporate humor and trending content to make your social media more entertaining and relatable.

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Understand lead source differences: Recognize that social media leads, especially from paid campaigns, often require different internal processes and sales approaches compared to intent-based leads.

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Invest in creative for paid ads: For effective paid social media campaigns, ensure you have high-quality video and pictures that align with your offers to improve performance and ROI.

✦

Commit to consistency: Treat social media like a 'snowball' effect; sustained, long-term effort is key to building brand recognition and eventually generating leads.

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