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Home Service Expert

Special Episode: Meet the A-team Behind A1 Garage Door Service’s Success

📅 February 26, 2020 ⏱️ 1:19:28 🎤 Brandon Colby, Angela, Laurel, Andrew, Tommy Mello

Chapters

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  • 0:00
    A1's 100th episode: building leaders, not managing employees
  • 2:11
    Brandon Colby on mindset between calls and always selling the best
  • 10:42
    Giving customers the best option and financing the purchase
  • 19:53
    Inside the call center with Angela and Laurel
  • 23:11
    Pay-for-performance and the booking-rate structure
  • 40:06
    Andrew on marketing, advertising, and tracking ROI
  • 45:35
    Nominate My Neighbor and handwritten direct mail
  • 51:39
    Managing online reviews and hiring through Facebook ads
  • 1:00:26
    Door 48: custom builds and the lead door salesman
  • 1:09:03
    Field pay, best weeks, and the eight-step sales process
  • 1:14:59
    Closing the job right and asking for referrals
  • 1:18:12
    Resolving issues and final thoughts

Speakers

B
Brandon Colby
Top Technician (MVP), A1 Garage Door Service
A
Angela
Call Center Manager, A1 Garage Door Service
L
Laurel
Call Center Representative, A1 Garage Door Service
A
Andrew
Head of Marketing, A1 Garage Door Service
T
Tommy Mello
Host; Founder & CEO, A1 Garage Door Service

Key Takeaways

For the 100th episode, Tommy hands the mic to his own top performers, reinforcing that A1's growth comes from building leaders rather than simply managing employees.

Top technician Brandon Colby sizes up a home before he ever knocks, always leads with the best product option, and treats every 'no' as noise to push past rather than a reason to lower the offer.

A1's call center runs on a pay-for-performance model that Angela built, where reps like Laurel can push their effective hourly pay well above base by hitting attendance, quality, and booking-rate tiers.

Head of marketing Andrew tracks every advertising dollar against average ticket and revenue generated so the company can pour resources into the channels that produce real, high-quality calls.

A1 renegotiates and prepays next year's advertising contracts to cut costs and reduce taxable liabilities, and leans on ServiceTitan as the operational backbone that lets the business run at scale.

The Door 48 custom division embodies the 'if you can think it, we can build it' motto, and the company grows its own talent through an apprentice-to-lead-salesman career path.

Great field service ends with the details: cleaning the unit, showing the customer the finished work, walking them through their manual, and asking for reviews and neighbor referrals to become a marketer for the company.

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