Nicole Schwarz of Ascent Roofing and Exteriors | Ep. 35

Develop and strictly adhere to core values for all business decisions, including hiring, firing, and project selection.

Prioritize continuous learning and adaptability, embracing pivoting quickly when strategies aren't working.

Maintain a tight grip on finances through regular reviews (e.g., 'Finance Fridays') to manage cash flow fluctuations inherent in roofing.

Understand your market thoroughly before starting or expanding, going beyond just the desire to 'make money'.

Invest in building strong, honest relationships with customers, as these are more impactful than flashy marketing at the outset.

Delegate tasks that don't align with your strengths or bring you joy to maximize efficiency and personal satisfaction.

Choose business tools, like CRMs, based on integrity and actual capabilities, not just promises, ensuring they simplify processes for both your team and customers.