Ingaged | Nailing the Roofing Tech Stack: Lessons From Owens Corning’s Jon Gardner

Owens Corning built an integrated "tech stack" rather than leaving contractors to assemble a random "tech pile" — every tool was vetted to be best-in-class, affordable, and able to integrate with the others.

Partner selection mirrored the real contractor-to-homeowner journey (lead gen through the review); Owens Corning built working stacks internally and ran contractor pilots before rolling anything out.

Change management matters more than the technology itself — a visual "tech stack wheel" plus the Ingage presentation platform helped contractors actually understand and adopt the tools.

Listening to contractors produced specialized stacks: separate retail, insurance, and solar tech stacks emerged directly from field feedback.

Manufacturers are an underused resource — contractors should "dig deep" and ask what business-building help (technology, training, sales, leadership) their manufacturer offers beyond the product.

Speed to lead is critical: a lead's value can drop ~80% after just five minutes without a response, so Owens Corning built a lead-consolidation product with Toolsey inside OC Connect.

AI is simultaneously overhyped and under-realized in roofing — trust and human interaction still close the sale, even as e-commerce roofing solutions like Roofle begin to emerge.