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Owned and Operated Growth

If I Had to Start a Home Service Business in 2026, I’d Do This

πŸ“… January 22, 2026 ⏱️ 41:34 🎀 John Wilson, Jack Carr

Chapters

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  • 0:00
    2026 Home Service Business Plan
    The hosts introduce the core topic: building a home service business in 2026 and how current playbooks are irrelevant.
  • 0:25
    Research is Key
    Jack emphasizes that the first step to starting a home service business is extensive research to find unmet market needs and less competitive areas.
  • 5:08
    Consolidation & Industry Choice
    The discussion shifts to avoiding heavily consolidated industries like HVAC, plumbing, and electric, and instead focusing on fragmented markets with high total addressable markets.
  • 11:22
    Boring, Niche Services
    John suggests focusing on boring, niche services with limited offerings but high demand, like duct cleaning or water heater installation, to scale via multiple locations.
  • 15:23
    Multi-location & Leadership
    The hosts discuss the challenges and benefits of a multi-location strategy, particularly regarding finding and developing effective branch managers and building scalable systems.
  • 26:40
    Finding Niche Opportunities
    They brainstorm specific niche home services like drain lining, well drilling, septic pumping, and leak detection, highlighting their potential for B2B and B2C sales.
  • 30:00
    Marketing & Sales Focus
    The hosts underscore that home service businesses are primarily marketing and sales businesses, with success stemming from effective lead generation and closing sales.
  • 34:03
    Focusing on EBITDA
    The importance of focusing on EBITDA over revenue for business valuation and long-term success is highlighted, especially in challenging market conditions.
  • 39:05
    Scrappy Marketing Strategies
    The episode concludes with a discussion on the need for scrappy and innovative marketing, such as canvassing, to capture attention in a changing media landscape.

Speakers

J
John Wilson
Host
J
Jack Carr
Host

Key Takeaways

✦

Prioritize extensive market research to identify underserved niches and fragmented industries before starting, rather than defaulting to popular but competitive sectors like HVAC.

✦

Consider specializing in 'boring' niche services with a limited scope (e.g., water heater guy, duct cleaning) to streamline operations and enable easier multi-location scaling.

✦

Build your business with an exit strategy in mind, even if you plan to hold long-term; ensure there's an institutional buyer for your chosen service.

✦

Focus on developing scalable systems and processes that allow the business to thrive with 'B players' and a few 'A players,' rather than relying heavily on individual star performers.

✦

Actively seek out and secure necessary trade licenses early, either personally or by partnering with or hiring a licensed individual, as it's a critical foundation for growth.

✦

View your home service business as primarily a marketing and sales operation; invest heavily in lead generation and sales conversion, adapting to new marketing channels like TikTok and canvassing.

✦

In current market conditions (like 2026), prioritize EBITDA and financial efficiency over just revenue growth, as this is what investors and potential buyers value most.

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