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How Your Personal Growth is Impacting Your Professional Success w/ Matt Hiner

📅 April 13, 2021 ⏱️ 48:08 🎤 Alex Cadieux, Matt Hiner

Chapters

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  • 0:00
    Introduction to Matt Hiner
    Host Alex Cadieux introduces Matt Hiner, owner of Hiner Outdoor Living and 'The Yard Artist' on Instagram, discussing his 20+ years in the industry and his company's growth.
  • 2:00
    Leveraging Instagram for Business
    Matt explains how his personal brand on Instagram (@the_yard_artist) unexpectedly became a primary lead source for Hiner Outdoor Living, driving significant business growth.
  • 4:17
    Overcoming Growth Plateaus
    Matt recounts hitting a plateau at $1-1.3 million in revenue and how strategic changes, including team restructuring and focusing on profitability, helped break through to over $2 million.
  • 6:35
    Team Restructuring & KPIs
    Matt details his decision to reduce his team from 17 to 9 employees while maintaining revenue, emphasizing the importance of clear Key Performance Indicators (KPIs) like man-hours and gross profit for crew motivation and efficient project management.
  • 12:58
    Core Values & Leadership
    Matt shares the 12 core values of Hiner Outdoor Living, explaining how these values guide all company decisions, from hiring to problem-solving, and foster a positive, growth-oriented culture.
  • 24:35
    Abundance Mindset for Growth
    Matt discusses the critical importance of shifting from a scarcity to an abundance mindset, explaining how this transformation impacts sales, pricing, and overall business potential.
  • 30:27
    Mentorship & Vision Casting
    Matt describes his role as a daily mentor, illustrating with an example of guiding a designer through a challenging project to inspire creativity and exceed client expectations.

Speakers

A
Alex Cadieux
Host
M
Matt Hiner
owner of Heiner Outdoor Living, known as @the_yard_artist on Instagram

Key Takeaways

✦

Utilize social media platforms like Instagram strategically to generate leads and market your business as both an employer and service provider.

✦

Define and implement clear Key Performance Indicators (KPIs), such as man-hours and gross profit per project, to monitor efficiency and incentivize your team.

✦

Establish a strong set of core values that guide all business decisions, from hiring to client interactions, to foster a cohesive and high-performing team.

✦

Cultivate an 'abundance mindset' in your pricing and sales approach; believe in the value of your services to attract clients willing to invest in quality.

✦

Empower your team by clearly communicating the company's vision and goals, demonstrating how individual contributions fit into the larger picture, and providing opportunities for professional growth.

✦

Regularly review job costing and project performance to identify areas for improvement and adjust estimates for future projects, especially regarding labor-intensive tasks like demolition.

✦

Invest in leadership development and continuous learning for yourself and your team through books, podcasts, and mentorship, as personal growth directly impacts professional success.

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