How To Maintain Good Credit And Avoid Being In The Red with Bill Hillestad

Your personal credit score is your access to capital — most owners are so busy growing the business they let it slide, but a real credit expert who knows the laws can make big, legal impacts in 30-90 days, not the years old-fashioned credit-repair mills take.

Credit repair is only step one; capital only helps if you pair it with knowing your numbers, your marketing and your unit economics — otherwise cheap money just funds boats and toys instead of trucks that drive growth.

Legitimate credit repair legally removes inaccurate inquiries and derogatory accounts (you can't 'nuke' a report), unlike form-letter services that just charge a monthly fee.

Facebook is the single most powerful marketing tool — a dial you can turn for as much business as you want in any industry — because its targeting on behavior, spend and interests can't be replicated anywhere else.

Follow Ogilvy's reach, frequency and impact: you can't afford to be in front of all of Phoenix, so narrow your audience and stay top-of-mind so they remember you 'when the time comes.'

A/B test relentlessly with cheap tools (AdEspresso): run five pictures and five headlines, let the winners emerge for a few dollars, then scale only the best creative — the image often decides a $3 vs $13 lead.

Turn customers into marketing: capture 360/VR before-and-after videos and testimonials, boost them for $20, and tag the customer so their whole friend network sees your work as social proof.