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Toolbox for the Trades Culture

Hiring Talent in the Trades: Proven Strategies for Building a Great Team

⏱️ 29:04 🎤 Jackie Aubel, Matt Debara
AUDIO EPISODE
Hiring Talent in the Trades: Proven Strategies for Building a Great Team
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Chapters

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  • 0:00
    AI Voice Agent for Trades
    Introduction to Service Titan's AI voice agent for contractors, highlighting its benefits for managing calls and bookings.
  • 0:39
    Matt's Family Trade Legacy
    Matt Debara discusses his family's 106-year history in the trades and his upbringing in the industry.
  • 12:29
    From Masonry to Consulting
    Matt explains how Debara Masonry's hiring challenges led him to found Contractor Consultants to help other businesses.
  • 25:32
    Auditing Your Hiring Strategy
    Matt emphasizes the importance of understanding your hiring competitors and conducting an honest internal audit of your company's online presence.
  • 35:40
    Generating Candidate Demand
    Strategies for attracting candidates, including creating compelling career videos and optimizing job posting headlines.
  • 42:32
    Efficient Candidate Vetting
    Techniques for quickly vetting candidates, including 'speed to lead' and using skills assessments, alongside unique interview questions.
  • 55:10
    Retention and Employee Satisfaction
    Advice on retaining employees through consistent communication, structured onboarding, and honest employee audits.
  • 1:04:06
    Bringing Contractors Home
    Matt discusses his mission to help contractors build well-staffed teams, reducing stress and allowing them more time with their families.

Speakers

J
Jackie Aubel
Host
M
Matt Debara
owner of Debara Masonry and co-founder of the Contractor Consultants

Key Takeaways

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Conduct an honest internal audit of your company's hiring presence online, examining your employer brand and comparing it to local competitors.

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Create a 60-90 second 'career video' featuring team testimonials and showcasing your company's unique culture and projects to attract top talent.

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AB test job posting headlines to make them more engaging and exciting, which can double or triple the number of qualified applicants.

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Implement 'speed to lead' in your hiring process by treating candidates like customers and responding to applications within 3-10 minutes.

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Develop a 'skills assessment' (paid for the candidate) where potential hires demonstrate their abilities, allowing you to quickly identify top performers.

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Diversify your job postings beyond just ZipRecruiter and Indeed, utilizing 20+ platforms and social media to reach a wider audience.

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Incentivize current employees for referrals with personalized rewards (e.g., Airbnb gift cards, concert tickets) that align with their individual interests, leading to higher referral rates.

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