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Hardscaper Growth Ep 37: How To Leverage Content That Serves Your Brand

📅 April 5, 2022 ⏱️ 53:19 🎤 Alex Cadieux, Sean Collinsgru, Catherine Lippencott

Chapters

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  • 0:00
    Marketing Even When Busy
    The hosts and guests discuss the importance of marketing and social media, even when hardscape businesses are fully booked, as a strategy for future growth and selectivity.
  • 0:26
    Marketing to Ideal Clients
    The guests explain how their social media strategy allows them to attract specific clients who value design and are willing to pay for high-end projects, leading to a long waiting list.
  • 1:53
    Content Creation for Hardscapers
    They offer practical advice on starting content creation, distinguishing between active and passive approaches, and emphasizing high-quality photos, before-and-afters, and time-lapses.
  • 3:38
    Impact on Hiring & Retention
    The discussion covers how a strong social media presence positively influences hiring by showcasing company culture and attracting top talent, reducing the impact of labor shortages.
  • 4:33
    Leveraging Unique Designs
    They emphasize that doing unique and high-quality work naturally generates better content and distinguishes a business, even without overly complex designs.
  • 5:03
    Being Selective with Clients
    The conversation addresses concerns about being too selective with clients, arguing that a strong lead pipeline empowers businesses to choose projects that align with their goals and profitability.
  • 5:49
    Scaling & Business Vision
    The hosts and guests discuss scaling, highlighting that growth doesn't always mean more projects but rather more profitable and fulfilling work that aligns with the business owner's vision.
  • 6:21
    Geographical Targeting & No
    They explain how social media can help target specific geographical areas and the importance of having the confidence to say no to projects that don't fit the desired location or scope, even when scary.
  • 7:07
    Drone Use for Projects
    A segment is dedicated to the benefits and ease of using drones for capturing high-quality project photos and videos, highlighting their impact on showcasing scale and perspective.
  • 7:52
    Early Business Strategy
    The guest shares how in the early years, they prioritized building a portfolio of high-quality, unique projects over immediate profitability, recognizing the long-term value of exceptional finished pictures for marketing.

Speakers

A
Alex Cadieux
Host — Taco Block
S
Sean Collinsgru
Premiere Outdoor Living
C
Catherine Lippencott
Premiere Outdoor Living

Key Takeaways

✦

Prioritize social media and content marketing now, even if busy, to shape future business, attract ideal clients, and prepare for market shifts.

✦

Cultivate a strong online portfolio (e.g., Instagram, Facebook) to build trust and act as a sales tool, showcasing your unique style and capabilities before initial client contact.

✦

Implement project minimums and clearly communicate your ideal client profile on your website to pre-qualify leads and deter incompatible inquiries.

✦

Invest an hour a day in content creation—high-quality photos (after-before), time-lapses, and short videos—to stay ahead of competitors and attract your desired clientele.

✦

Embrace unique designs and quality craftsmanship, as these naturally generate compelling content and differentiate your business in the market.

✦

Develop the confidence to say "no" to projects that don't align with your business goals (e.g., location, scope, client fit) to create space for more desirable opportunities and profitable work.

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