Greg Cummings, Power100 CEO, Interview with Ty Petersen from Lutgen Companies | ContractorFlow FULL

📅 June 25, 2025 ⏱️ 2:18 🎤 Greg Cummings, Ty Petersen

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0:02

Marketing Measurement Needs

Ty explains the core need in marketing to measure and test every campaign for effectiveness.
0:35

Visual Campaign Tracking

ContractorFlow allows them to visually track and measure all campaigns month by month, providing clear insights into their success.
0:56

Adjusting Marketing Strategies

This visibility empowers Ty to make timely adjustments, dropping underperforming campaigns and pushing successful ones.
1:47

Daily Workflow with ContractorFlow

Ty outlines his daily routine, starting with checking customized dashboards and new leads to understand trends and plan future actions.
2:21

ContractorFlow: A Game Changer

Ty describes ContractorFlow as a 'game changer' for its impact on his job and the company's overall marketing success.

Speakers

Greg Cummings

Host — Power100 CEO

Ty Petersen

Head of Marketing, Lutgen Companies

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Implement robust tracking for every marketing campaign to accurately measure ROI and identify effective strategies.

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Utilize visual dashboards to quickly assess campaign performance and spot trends, allowing for faster decision-making.

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Be prepared to cut underperforming campaigns and reallocate resources to those that are yielding positive results.

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Customize your analytics dashboards to focus on the key metrics most relevant to your specific marketing goals.

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Start each day by reviewing new leads and campaign trends to stay proactive in your marketing efforts.

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Invest in tools that provide comprehensive visibility into your marketing funnels to become a 'game changer' for your business.

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