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Garage Door CEO Answers Questions ON How To Scale Your Business.

πŸ“… March 28, 2024 ⏱️ 52:11 🎀 Tommy Mello

Chapters

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  • 0:00
    February Q&A intro β€” join the HSE Facebook group
  • 2:11
    Reinvest in marketing and building the team
  • 4:21
    Automated speed-to-lead and rehash teams
  • 13:07
    Paying experts to teach you the industry
  • 17:35
    Create a family so people don't leave
  • 19:51
    Establishing performance-based pay
  • 24:19
    PR is part of marketing β€” hire a specialist
  • 26:31
    Highest booking and conversion rate wins
  • 33:12
    Stop asking for more leads β€” 10x your team
  • 35:26
    Know your real gross profit numbers
  • 46:29
    Follow people with real business success
  • 50:51
    Be happy with yourself; ignore the haters

Speakers

T
Tommy Mello
Host, A1 Garage Door Service

Key Takeaways

✦

Reinvest profit primarily into marketing AND building your team β€” most high-profit owners are understaffed and still doing everything themselves.

✦

Automate speed-to-lead: fast automated responses set the appointment, and a dedicated rehash team closes the ones that don't book right away.

✦

Learn the industry by paying experts to teach you β€” Tommy paid distribution centers and even a scrap-metal guy $200 a day to train him on what he didn't know.

✦

People don't leave for money, they leave when they don't feel wanted β€” build a family and make every employee feel part of the plan.

✦

Structure performance pay around the specific actions that drive results (booking rate, conversion), modeled directly after your budget.

✦

Stop asking for more leads β€” 10x your employees, their thinking, and the client experience instead; most owners over-complicate this.

✦

Know your real numbers β€” most companies run about 45% gross profit, so claiming 80% usually means you don't understand the term or you're underpaying your people.

✦

Judge your success on profit, not followers, and follow people who actually walked away from a business with real wealth.

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