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From Felony to Freedom: Antonio Williams Built @BoneYardLawnService from Nothing

📅 May 29, 2026 ⏱️ 59:15 🎤 Evan Lindman, Greg Durbin, Antonio Williams

Chapters

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  • 0:00
    Introduction to Antonio Williams
    Evan and Greg introduce Antonio Williams, owner of Boneyard Lawn Service and host of the Mo Trapping podcast.
  • 1:24
    Felony to Freedom Journey
    Antonio shares his past, overcoming a felony record and the motivations behind starting his own business after facing professional setbacks.
  • 5:02
    Learning from Early Mistakes
    Antonio recounts early challenges and mistakes in his lawn care business, including underpricing and damaging property, and how he learned from them.
  • 6:07
    Importance of Faith & Mentorship
    Antonio discusses the role of faith and guidance in his life, and how he values learning from others and giving back to the community.
  • 7:40
    Strategic Service Offerings
    Antonio talks about his deliberate approach to offering a focused set of services to ensure year-round work and maximize efficiency.
  • 8:29
    Yaka Mower Experience
    Antonio details his experience with the Yaka mower, highlighting the importance of honest product feedback and dealing with equipment issues.
  • 9:20
    Future Business Acquisitions
    Antonio considers adding a Toro Multi Force to his equipment, viewing it as an 'employee' to enhance efficiency and expand capabilities.

Speakers

E
Evan Lindman
Host
G
Greg Durbin
Host
A
Antonio Williams
Owner and operator of Boneyard Lawn Service

Key Takeaways

Prioritize continuous learning and self-education, especially from industry veterans and online resources, to improve your business practices without costly mistakes.

Implement a strict minimum pricing policy (e.g., $50 minimum for services) to attract higher-value clients and increase profitability per job, allowing for a more manageable client roster.

Focus on offering 3-5 core services that can sustain year-round work, rather than spreading yourself thin across too many offerings, to build expertise and client loyalty.

Cultivate strong relationships with your clients by understanding their needs and offering transparent communication, which can lead to long-term client retention.

Invest in equipment strategically; consider the long-term benefits and ROI, even viewing versatile tools like a multi-force machine as an 'employee' that saves time and labor costs.

Build a network of supportive peers and mentors within the industry to share challenges, insights, and solutions, fostering mutual growth and preventing isolation.

Don't be afraid to refer out work that you can't or don't want to do. Honesty with clients about your service limitations can build trust and still keep the door open for future business.

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