From $30M to $1.5B in 10 Years.

Great Day Improvements grew from roughly $35M in revenue and 12 locations at its 2014 acquisition to approximately $1.5B in about a decade.

Ed and Michael deliberately kept majority operating control instead of ceding it to private equity, so they could run the business on their own model.

The original bet was on product love, not financials — about 75% of patio-enclosure customers called the sunroom their favorite room in the house.

Home improvement is a largely variable-cost business: marketing is an investment that's easy to measure against sales, which makes disciplined lead generation the growth engine.

Scale lowers the risk of experimentation — a large company can test new marketing approaches without a single failure being devastating.

Acquisitions (gutter protection, windows, additional enclosure businesses) were chosen to complement the core product, not just to bolt on revenue.

A best-in-class tech stack is a real competitive edge, but consolidating the many platforms inherited through acquisitions onto one system is an ongoing challenge.