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Toolbox for the Trades Growth

Find Better Leads: How Property Data Helps Roofing Contractors Target Smarter

⏱️ 26:23 🎤 Amanda Salvatore, Brady Campbell
AUDIO EPISODE
Find Better Leads: How Property Data Helps Roofing Contractors Target Smarter
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Chapters

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  • 0:29
    Property Data Overview
    The guest introduces how property data from EagleView helps contractors identify and service the right opportunities and structures.
  • 1:54
    EagleView's Evolution
    Amanda Salbutor introduces Brady Campbell and discusses how EagleView has evolved from aerial imagery to extracting 160 different property attributes.
  • 13:20
    Beyond Imagery: Data Extraction
    Brady explains the pivotal moment when a customer requested more data from imagery, leading to the extraction of detailed property attributes like roof condition and pool status.
  • 20:12
    Smart Contractor Tactics
    Brady discusses how leading contractors use property data to target structures, not just homeowners, to improve sales pipeline efficiency and market understanding.
  • 30:29
    Specific Use Cases
    The discussion covers lead enrichment, market targeting, and new location planning, illustrating how contractors at different tech adoption levels can benefit from property data.
  • 37:27
    Success Story
    Brady shares a story about a contractor using EagleView data to refine market entry strategy, moving from an area with new roofs to one with older, more suitable roofs.
  • 42:19
    Expansion to Other Trades
    The conversation highlights how EagleView's data is unlocking value for landscaping, irrigation, pool management, and other exterior trades.
  • 47:30
    Why Engage EagleView Now
    Brady encourages contractors who haven't considered EagleView or only associate them with basic reports to re-engage due to their significant product expansion.
  • 51:42
    Future with ServiceTitan
    Brady touches on the partnership with ServiceTitan and the future of automation and geo-spatial querying for contractors.
  • 55:23
    Final Advice
    Brady emphasizes the importance of embracing technology and leveraging data to gain a competitive edge and build business efficiencies.

Speakers

A
Amanda Salvatore
Host
B
Brady Campbell
SVP of Platforms and Ecosystems at EagleView

Key Takeaways

✦

Utilize property data to identify the right structures and homeowners, not just the right people, to improve sales efficiency.

✦

Leverage data to understand market opportunities, such as average roof age or specific material prevalence, before expanding to new locations.

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Implement lead enrichment by integrating property data into call center operations to provide instant, detailed information about a property during initial calls.

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Explore how property data can unlock opportunities beyond roofing, such as landscaping, pool management, or other exterior home services.

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Embrace technology to automate tasks and gain a competitive edge; every minute saved translates to more time for business growth and strategic leadership.

✦

Continuously evaluate and re-engage with technology providers like EagleView, as their offerings evolve to provide more comprehensive data and solutions for various contractor needs.

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