Episode 192: Don’t Get fined by the department of AG with Toni Simei
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Key Takeaways
Consider adding mosquito and tick control services to capitalize on a double-digit growth market, even if starting with traditional pest control.
Embrace natural/green products as a premium offering; while initial product costs may be higher, market trends support increased service charges, improving profit margins.
Utilize green products as a rotation chemical to break up immunity in pests, even if your primary program uses synthetics, to enhance overall efficacy.
Educate customers on realistic expectations for mosquito control; emphasize 'control' over 'eradication,' and communicate factors like neighbor treatments or nearby water sources.
Be meticulously careful with marketing language: avoid terms like 'safe,' 'all natural,' or '100% natural.' Instead, use 'friendly,' 'green,' 'less harmful,' or 'environmentally friendly.'
If offering a green program, commit fully to it to avoid chemical mix-ups or customer dissatisfaction, as environmentally conscious clients are highly discerning.
Specialize in green pest control to establish a niche and differentiate your company, appealing to a growing segment of homeowners willing to pay more for sustainable solutions.
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