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Content

EP33 – Hardscaper Showcase Preview Part 2

📅 November 29, 2021 ⏱️ 24:10 🎤 Alex Cadieux, Tyler, Peter, Tony Zambito, Brian

Chapters

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  • 0:00
    Feature-Rich Environment
    The hosts introduce the topic of a feature-rich environment created in a tight space for the 2022 Hardscaper Showcase.
  • 0:46
    Custom Fire Pit Design
    The team discusses how they improvised and customized a fire pit using existing materials and a warming trends burner kit.
  • 3:42
    Creative Lighting and Audio
    Tony shares his excitement about the creative freedom in designing the lighting and installing a high-quality Coastal Source audio system for the project.
  • 10:30
    Upselling Features for Value
    Alex highlights that adding features is an upsell that benefits both the contractor's margins and the client's experience by providing something they might not have imagined.
  • 15:30
    Educating Clients on Possibilities
    The speakers discuss the importance of educating clients about features they might not know exist, like outdoor audio or specific water features, and using financing options to make them accessible.
  • 28:18
    Understanding Client Needs
    Brian stresses the importance of asking detailed questions to understand client hobbies and passions to propose relevant and impactful features.
  • 37:17
    Confidence in Small Spaces
    The hosts conclude by encouraging contractors to see the project at the showcase to gain confidence in proposing multiple features for small spaces.

Speakers

A
Alex Cadieux
Host
T
Tyler
Host
P
Peter
Host
T
Tony Zambito
Host
B
Brian
Host

Key Takeaways

✦

Utilize available products creatively to adapt and customize features like fire pits, especially with supply chain challenges.

✦

Invest in high-quality lighting and audio systems to elevate the client's outdoor space, as these premium features make a significant difference.

✦

Propose feature-rich environments to clients, as it not only increases your margins but also provides them with dream spaces they might not have thought possible.

✦

Leverage financing options like 'Pave Now, Pay Later' to make expensive features accessible to clients, allowing them to enjoy premium additions without immediate budget constraints.

✦

Don't limit client options based on your own budget assumptions; present all possible features and allow them to make informed decisions.

✦

Ask in-depth questions about client hobbies and passions (e.g., 'What kind of foodie are you?') to uncover opportunities for personalized features they might not know exist.

✦

Visit hardscape showcases to see how multiple features can be integrated into small spaces, building confidence in proposing comprehensive solutions to clients with limited yard size.

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