Designing Dreams: Zach Kitzmiller’s Approach to Crafting Backyard Masterpieces

Focus on deeply understanding client lifestyles and pain points, not just feature requests, to propose designs that truly resonate and differentiate your services.

Target affluent clients who view outdoor living as a significant investment in their lifestyle, as they are less affected by market fluctuations and seek high-value, bespoke solutions.

Embrace the 'design-driven process' by offering sophisticated, customized designs that act as a competitive advantage in a market where clients are seeking unique, Instagram-worthy backyards.

Leverage a mix of materials—natural, modern, and high-tech—to create multi-dimensional, 'sensory' spaces that add depth, visual interest, and a unique 'vibe' to projects.

Emphasize the outdoor kitchen as the 'heart of the home' in outdoor designs, integrating advanced features and thoughtful placement to ensure the chef remains part of the social experience.

Address practical considerations like privacy, noise, and elevation changes early in the design process, using architectural elements and thoughtful landscaping to enhance both aesthetics and functionality.

Foster strong collaboration between designers and builders to ensure designs are not only creative but also practical, minimizing on-site adjustments and leveraging material knowledge effectively.