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Build It To Sell It Culture

Champions Don’t Eliminate FEAR, They DO This Instead!

📅 December 29, 2025 ⏱️ 52:55 🎤 Lance Bachmann, Eddie Alvarez

Chapters

Click to jump to section

  • 0:00
    Overcoming Fear in Competition
    Eddie Alvarez describes his initial struggles with fear and anxiety before matches and how he learned to perform despite these feelings.
  • 0:01
    Gratitude as a Motivator
    Alvarez highlights the power of gratitude in competition, explaining how it fueled his early career and can lead to exceptional performance.
  • 0:02
    Protecting Success and Identity
    After achieving success, Alvarez talks about the new fears that emerged related to protecting his wealth and reputation, and the challenge of separating his professional persona from his personal life.
  • 0:03
    Separating Feelings from Performance
    He explains his method of detaching from emotions like fear and anger to focus solely on performance, acknowledging this impacted his personal life.
  • 0:05
    Political Disengagement and Business
    Lance and Eddie discuss their views on politics, emphasizing the importance of focusing on personal business and economy rather than political divisions.
  • 0:14
    Business Investments and Profitability
    Alvarez discusses the initial losses when starting a business and the importance of a long-term vision, sharing how his gym became profitable quickly.
  • 0:21
    Delegation and Passion Projects
    Alvarez explains his strategy for delegating operational tasks to focus on teaching and developing fighters, treating his gym as a passion project rather than a primary income source.
  • 0:31
    Investing in Bitcoin
    Lance and Eddie discuss their investments in Bitcoin, with Eddie sharing his strategy of buying during dips and believing in its long-term potential as a hedge against currency devaluation.
  • 0:38
    Future Endeavors and Speaking
    Alvarez shares his aspirations for expanding the 'Underground Kings' brand into a promotion and management company, and his growing passion for public speaking to inspire others.

Speakers

L
Lance Bachmann
Host
E
Eddie Alvarez

Key Takeaways

✦

Embrace fear as a normal part of aiming for greatness and learn to perform despite it.

✦

Cultivate gratitude; it's a powerful motivator that drives high performance in any competitive field.

✦

Separate your feelings from your actions in business; don't let emotions dictate your strategic decisions.

✦

Focus on your own 'economy' and business growth, rather than getting sidetracked by external factors like politics.

✦

Be prepared to incur initial losses when starting a business; view them as necessary investments for long-term growth.

✦

Delegate tasks that don't align with your core passion to a capable team, allowing you to focus on what you love.

✦

Surround yourself with people you like and trust, as good relationships are more valuable than solely focusing on monetary gains.

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