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Build It To Sell It Growth

BUSINESS SECRETS: How to Focus Your Team on What Matters

πŸ“… February 2, 2026 ⏱️ 52:17 🎀 Rich Cobberger, Lance

Chapters

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  • 0:00
    Introducing Rich Cobberger
    The hosts introduce Rich Cobberger, the 'bluecollar nerd,' to discuss Service Titan's impact on the trades.
  • 0:36
    Rich's Journey: Acting to HVAC
    Rich shares his unexpected career path from studying film and theater to working in his dad's HVAC company and eventually becoming a Service Titan expert.
  • 6:30
    Service Titan Implementation Challenges
    Rich and the host discuss the difficulties of implementing Service Titan, likening it to switching phone operating systems and emphasizing the learning curve and resistance to change.
  • 12:56
    Marketing Pro & Price Book
    They highlight Service Titan's Marketing Pro as a standout feature for its integrated KPIs, and discuss the perpetual challenge of maintaining and optimizing the price book.
  • 22:12
    Top Service Titan Features
    Rich outlines his top recommended Service Titan features, including dynamic pricing, configurable services, and conditional logic within forms, which simplify operations and improve efficiency.
  • 30:45
    Gaining Team Buy-in
    Rich shares his philosophy on gaining team buy-in for new software, emphasizing honesty and transparency about the difficulties and benefits, rather than manipulative management.
  • 44:57
    Contracting Industry Trends
    Rich offers his perspective on industry trends, noting the resilience of the contracting world due to essential services and the long-term upward trajectory despite short-term fluctuations.
  • 48:18
    Leveraging CSMs & BlueCollar Nerd
    He advises contractors to leverage their Customer Success Managers for insights and introduces his 'BlueCollar Nerd' platform, which provides a comprehensive video library for Service Titan users.

Speakers

R
Rich Cobberger
L
Lance
Host

Key Takeaways

✦

Don't view software as a magic bullet; recognize it as a tool that requires significant effort and adaptation, similar to how a nail gun helps build a house but doesn't build it for you.

✦

Be upfront and honest with your team about the challenges of implementing new software like Service Titan, acknowledging it will be difficult but ultimately beneficial for efficiency and profitability.

✦

Prioritize accurate data input and avoid workarounds. Using Service Titan as intended ensures reliable reporting, which is crucial for making informed business decisions and scaling effectively.

✦

Utilize Service Titan's dynamic pricing feature to automatically update your service prices based on material costs, saving considerable time and ensuring profitability.

✦

Regularly review and update your price book; it's a dynamic tool that should evolve with your business. Leverage new features like configurable services to streamline technician workflows and reduce clutter.

✦

Focus on a few key performance indicators (KPIs) rather than getting overwhelmed by too many metrics. Monitor metrics like leads, booking rates, close rates, and average ticket to quickly identify and address issues.

✦

Engage with your Service Titan Customer Success Manager (CSM) to discover underutilized features and best practices from other companies, even if their background isn't directly in contracting.

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