Building Your Online Presence The Right Way with Jody Underhill and Tommy Mello
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Key Takeaways
Build an overwhelming online presence everywhere at once — so no matter where a customer looks, they find you and your reviews.
Time your review request right — let the customer enjoy the finished job and let the sting of the price fade before you ask.
If you're not watching your reputation, it will quietly do damage; monitoring across every review site is non-negotiable.
Record your phone calls — it's the only way to actually know what's happening on the calls that make or break bookings.
Always be recruiting: even great employees who'd never say they're underpaid are always open to more, so keep the pipeline warm.
Give information away for free — being the helpful expert builds trust and pulls customers toward you.
Email timing matters: send on Tuesday, Wednesday, or Thursday around 10 a.m. for the best engagement.
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