Building a reputation as a Technician & Artist with Chad Quenneville

Prioritize quality and 'wow' factor in your work to attract high-value clients and increase profit margins, rather than just focusing on square-foot pricing.

Invest in building strong relationships with trusted subcontractors and other tradespeople; in smaller markets, these connections are crucial for project success and referrals.

Don't be afraid to 'interview' potential clients. Focus on working with those who appreciate your artistic vision and allow for creative freedom, even if it means turning down less ideal projects.

Reinvest a portion of your profit margin into 'free' extras or going the extra mile for clients; this exceptional service acts as powerful word-of-mouth marketing and generates high-quality referrals.

Recognize that larger, more complex projects come with increased management responsibilities and potential stress. Price these projects accordingly to cover the additional overhead and coordination efforts.

Embrace the 'starving artist' mentality early on by taking on challenging, creative projects, even if they initially require more time; this builds your skills and reputation for unique designs that eventually command higher prices.