AI Is Replacing Google: What Smart Roofing Companies Are Doing Instead with Marcus Sheridan

Embrace the mindset that AI is an opportunity, not a threat; get hands-on experience with AI tools like ChatGPT to discover how they can benefit your business.

Become a 'media company' by consistently creating and sharing video content from every job site, utilizing your phone to capture before-and-afters and showing your processes.

Be transparent and address the 'Big Five' buyer questions (cost, problems, comparisons, reviews, and 'best') proactively on your website and content, rather than waiting for customers to ask.

Implement self-service tools, particularly a pricing estimator, on your website to provide instant estimates and significantly increase lead conversions.

Leverage technology like one-to-one video messages and potentially AI avatars to build trust and a more 'human' connection with prospects earlier in their buying journey.

Prioritize 'speed to lead' by having systems in place (like AI-powered call back services) to engage with new leads within 5 minutes, dramatically increasing conversion rates.

Be a 'rule breaker' by adopting these new sales and marketing strategies before your competitors, positioning yourself as an industry leader rather than a follower.