AI Didn’t End Google Search — Here’s Why GBP Still Wins
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Key Takeaways
Treat your Google Business Profile (GBP) like its own website, optimizing it to drive direct phone calls rather than just website traffic.
Use separate, trackable phone numbers for each marketing channel (GBP, LSA, website, etc.) to accurately measure lead generation, revenue, and ROI from each source.
Strategically choose your business's physical location as a marketing decision to maximize proximity to your target customers, even if it means higher rent.
Ensure your primary and secondary categories on GBP accurately reflect your core services; avoid irrelevant categories as Google will not rank them effectively.
Actively solicit and manage reviews by incentivizing team members and customers, using automation for consistent volume and quality, and responding promptly.
Focus on high-impact GBP ranking factors like proximity, keyword strength, and consistent, high-quality reviews, rather than getting sidetracked by minor optimization details.
Continuously invest in your GBP by adding more photos, updating hours, and potentially expanding with additional relevant GBP profiles in new service areas to unlock significant ROI.
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