#465 How to Market Your Finished Jobs

📅 July 30, 2025 ⏱️ 47:26 🎤 Aaron, Sean

Chapters

Click to jump to section

0:00

Marketing Finished Projects

Introduction to the importance of effectively marketing finished jobs beyond just creating content, focusing on lead generation and brand awareness.
1:45

Overcoming Client Hesitation

Discussing how to approach clients for testimonials and photos, addressing common fears, and the benefits of proactive communication.
7:02

Setting Expectations Early

The crucial step of discussing content creation with clients at the project's outset to ensure smoother execution and better results.
10:35

Reaching Out to Past Clients

Strategies for contacting past clients for testimonials, even years after project completion, and how this can lead to new business.
18:19

Confidence in Asking

Encouragement for contractors to confidently ask for testimonials and photos, highlighting that most clients are happy to oblige.
23:34

Providing Client Information

The importance of transparently sharing details like interview questions and process examples to ease client anxieties about being on camera.
28:16

Professional Photography ROI

Stressing the high return on investment of professional photography for showcasing work, even if videography isn't feasible.
34:09

Utilizing Content on Websites

How to effectively use photos and videos on websites, including hero sections, feature project pages, and in the sales process.
44:21

Social Media Strategies

Adapting content for social media, understanding algorithms, and leveraging platforms for social proof and brand building.
58:46

Effective Paid Advertising

Implementing paid ads, understanding different ad types like UGC/EGC, testing strategies, and using ad libraries for competitive analysis.
1:12:39

Physical Marketing with Mailers

Using physical mailers with project photos and client quotes for targeted marketing in neighborhoods where work has been completed.

Speakers

Aaron

Host

Sean

Host

Key Takeaways

✦

Integrate content creation into your initial client discussions to set expectations for photos and testimonials, preventing awkward requests later.

✦

Revisit past clients for testimonials and photos, even those from years ago; this often uncovers new projects or referrals.

✦

Invest in professional photography for every completed project, as it offers the highest ROI for visual industries like home improvement.

✦

Optimize your website by using project photos and videos in hero sections and creating dedicated 'feature project' pages that tell a story.

✦

Adapt your content for social media platforms by creating vertical, short-form videos and engaging regularly to build social proof and brand presence.

✦

Utilize paid advertising with a focus on testing different ad creatives and targeting to maximize reach and conversion, especially with user-generated content.

✦

Develop targeted physical mailers for neighborhoods where you've completed projects, leveraging community trust and the 'keeping up with the Joneses' mentality.

Want the full experience?

Join the Inner Circle for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Inner Circle →

← Your Full Remodeler Marketing Strategy -- 1 Step at a Time

How to Use Storytelling as a Sales Tool (ft. Aaron Horner) →