431: How to Offer Roofing Financing That Closes More Jobs

Always offer financing early, always, and often to customers, presenting it as a primary option rather than a fallback.

Transform your website's financing page into a 'Consumer Credit Center' to capture customer data and offer a personalized experience, rather than just linking to a bank.

Present financing options (e.g., 12 months same as cash, low monthly payments) alongside 'good, better, best' product offerings to empower customer choices and upsell.

Leverage tools like mobile apps and integrated CRM systems (e.g., Proline) to streamline the financing application process for both sales reps and customers.

Understand that investing in a financing partner that provides comprehensive training and support is crucial for your team to effectively sell and utilize financing options.

Explore financing options that offer 'no dealer fees' to avoid impacting your profit margins, especially if you're a restoration contractor or prefer not to build fees into pricing.

Actively utilize available training resources, such as Improveify's university school and free YouTube channels, to continuously educate yourself and your sales team on financing best practices.