418: Boost Your Roofing Business with Local SEO & Google Maps Optimization with Dima Sobovoy
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Key Takeaways
Treat your roofing business as a marketing company that sells roofs, rather than a roofing company with some marketing; future success hinges on this shift.
Develop a strong 'topical authority' on your website by creating comprehensive content around your primary services and related queries, ensuring depth and relevance.
Optimize your Google My Business profile and other local listings by expanding your service area through dedicated city/neighborhood pages, using unique phone numbers for tracking, and addressing client questions proactively in the Q&A section.
Actively solicit and respond to reviews, encouraging customers to mention specific services and locations, as Google uses these keywords for search matching.
Invest in branding beyond your website; establish an omnipresent online presence through platforms like YouTube, podcasts, and social media to build trust and recognition, as Google prioritizes legitimate and well-established brands.
Consider creating separate DBAs or companies for different niches (e.g., commercial roofing, gutters) rather than diluting your main website, allowing for more focused branding and easier market dominance.
Understand the basics of SEO and actively engage with your marketing agency's reports; ask specific questions about backlinks, page builds, and optimization scores to ensure accountability and effective use of your marketing budget.
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