20 Years of Innovation & Contractor Growth with TimberTech: Jason Davoll | F&D Mastery Podcast #81

TimberTech's contractor loyalty program, The Board, is free to join and connects builders to a local rep who can list them on timbertech.com and feed them homeowner leads at no cost.

After a three-year 'tiger team' effort to drive more homeowner traffic and clarify the website's lead forms, contractors now report TimberTech leads as a consistent 'icing on the cake' growth engine rather than their primary lead source.

TimberTech's aluminum frame system delivers a perfectly flat deck surface on day one, provides non-combustible fire performance (Class A flame spread with PVC decking) for California and Colorado codes, and carries a lifetime structural warranty (25 years on connections).

The new aluminum stair system uses just two stringers plus a structural tread, speeding installation, enabling easy picture-framing, and eliminating the cut stringer that is typically the first component to rot on a deck.

Jason recommends upgrading the 'weak links' first, low-to-the-ground high-moisture decks, ledger boards, and stairs, rather than assuming every job needs a full alternative-frame upgrade.

The most successful outdoor-living companies get clear on who they want to be, standardized/high-volume versus high-end elaborate spaces, and build their sales process, design tools, and marketing around that specific customer.

'Mature' deck markets (northern Midwest, Northeast, California, the mountains) adopted higher-performing composite and PVC products earlier through wood conversion, but Jason stresses you can build a large business in either a high-volume or high-end direction.