#162 – Get Your Techs to Close More Tickets: How We Built Confidence, Boosted Sales, and Cut Stress

Prioritize foundational onboarding for new hires, covering essential software and company procedures to set them up for success from day one.

Implement consistent, regular training sessions (e.g., twice weekly) that cover both performance numbers and sales skills like role-playing and objection handling.

Make performance data highly visible and discuss it openly. Display dashboards and make numbers a regular part of team conversations to foster accountability and a competitive spirit.

Structure training content around a few core topics (e.g., 5 topics repeated in 4 different ways) to ensure retention, rather than always creating new material. People need to hear information multiple times to internalize it.

Solicit feedback from your team on training effectiveness and adapt based on their needs. Identify strong trainers within your organization and leverage their abilities.

Differentiate between individual and team-wide performance issues. Address individual struggles with personalized support and one-on-one coaching, while systemic team issues may require broader training adjustments.

Invest in product-specific technical training. As your business grows and product lines tighten, ensure technicians are experts on the specific systems and brands you install and service.