Your PCO website may be out of date and you might not even know it – with Mat Rogers | EP 205

📅 September 25, 2025 ⏱️ 42:57 🎤 Mat Rogers, Alan

Chapters

Click to jump to section

0:00

AI in Digital Marketing

Mat Rogers introduces the concept that current digital marketing playbooks are outdated due to the rise of AI and its impact on consumer search behavior.
1:45

Digital Marketing Renaissance

Mat describes the current era as a 'second digital marketing renaissance,' driven by AI, which is evolving at lightning speed compared to previous marketing shifts.
3:24

AI's Impact on Websites

Mat discusses how all existing websites, even those from early 2025, are now considered outdated due to new AI algorithms like Gemini and ChatGPT.
5:00

Understanding AI in SEO

The discussion focuses on how AI changes information consumption, providing direct answers to users and highlighting the importance of 'EAT' (Experience, Expertise, Authority, Trust) signals for AI-powered search.
7:05

Case Study: AI-Powered Site

Mat shares a case study of a new website built with AI-informed best practices that generated three phone calls from AI overview within six hours of launch.
9:20

Evaluating Website Performance

Mat compares performance metrics of the new AI-optimized website with older sites, showing a significant improvement in performance, accessibility, best practices, and SEO scores in a short timeframe.
11:20

Updating Your Website

Mat advises PCOs not to panic but to partner with digital marketing companies committed to AI learning, emphasizing that existing websites can be updated rather than rebuilt from scratch.
12:15

Choosing a Marketing Partner

Mat provides advice on how to vet digital marketing companies, encouraging PCOs to educate themselves on AI concepts and ask for proof of performance and case studies.

Speakers

Mat Rogers

Alan

Host

Key Takeaways

✦

Assume your current website is outdated; AI is rapidly changing digital marketing, making even recent sites obsolete in terms of optimization.

✦

Prioritize AI-informed SEO by partnering with a digital marketing company that understands and actively implements strategies for artificial intelligence algorithms like Gemini and ChatGPT.

✦

Focus on 'EAT' signals (Experience, Expertise, Authority, Trust) in your online content, as AI prioritizes these factors when recommending businesses to users.

✦

Educate yourself on AI's impact on digital marketing by leveraging free content and AI tools like ChatGPT to ask informed questions when evaluating marketing partners.

✦

Demand proof of performance from digital marketing agencies, asking for case studies and website performance scores to ensure they can deliver on AI-driven results.

✦

Consider updating your existing website with AI-informed features rather than starting from scratch, similar to upgrading the 'engine' of an older vehicle.

Want the full experience?

Join the Inner Circle for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Inner Circle →

← The #1 Secret to Retaining Pest Control Employees (Hint: It’s NOT a Pay Raise) | EP 206

Starting at 21, Scaling to Millions | EP 204 →