Digital Ads Are Lying to You — Billboards Are Still Printing Money!

Prioritize brand building with billboards: They create trust and high impact in local markets, often at a lower CPM than digital ads.

Strategically track advertising: Use tools like Service Titan and Google Analytics to correlate ad exposure with average ticket size, volume, and organic traffic in specific areas.

Embrace OTT for targeted reach: Leverage streaming TV ads with address-matching technology to target specific households and measure completed revenue.

Consider a media agency: Work with an agency that acts as a broker to secure better pricing, premium placements, and comprehensive tracking for your ad campaigns.

Invest in mobile branding: Ensure your company vehicles are wrapped, as they serve as 'rolling billboards' and are a fundamental step for growing home service businesses.

Re-evaluate traditional TV for brand lift: Sponsor local weather segments for consistent exposure and brand association, aiming for long-term brand lift and less price-sensitive customers.

Explore targeted direct mail: Utilize direct mail for its resurgence, especially among younger homeowners and older demographics, focusing on isolating ideal customers for high ROI.