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Build It To Sell It Growth

The Recruiting Lie That’s K*ll*ng Home Service Businesses

📅 January 8, 2026 ⏱️ 42:30 🎤 Lance, Joe Mackoy

Chapters

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  • 0:00
    Introduction to MTM Recruiting
    Joe Mackoy, owner of MTM Recruiting, introduces his company's specialization in home services recruitment, covering entry-level to executive placements.
  • 1:55
    Recruiting as Sales & Marketing
    Joe explains how MTM Recruiting approaches recruitment like sales and marketing, focusing on metrics, KPIs, and systems to scale effectively.
  • 3:54
    From Power to MTM Recruiting
    Joe recounts his transition from a 10-year career at Power, a billion-dollar company, to starting MTM Recruiting after a brief, challenging stint in the solar industry.
  • 9:20
    The Retainer Model for Recruiting
    Joe explains MTM Recruiting's unique retainer-based model, which offers a more cost-effective solution for clients compared to traditional direct placement fees.
  • 13:41
    The Value of Canvassing
    Joe and Lance discuss the significant role of canvassing in home services, noting its effectiveness for lead generation and its potential for high earnings despite being a challenging job.
  • 17:36
    Scalable Growth & Exclusivity
    Joe shares MTM Recruiting's growth plans and its commitment to being an exclusive recruiting partner in specific markets to ensure client success.

Speakers

L
Lance
Host
J
Joe Mackoy
owner of MTM recruiting

Key Takeaways

Treat recruiting like a sales and marketing function, focusing on metrics and KPIs to measure ROI and optimize your hiring process.

Consider adopting a retainer-based recruiting model like MTM Recruiting's; it can be more cost-effective than high-percentage direct placement fees, especially if you hire more than a few people annually.

Invest in canvassing as a lead generation strategy; it can provide exclusive leads and has been proven successful by billion-dollar companies like Power, despite its perceived difficulty.

Prioritize quality of hire and retention over finding the 'cheapest' recruiting solution; a bad hire can be far more costly in the long run.

Charge a fair price for your services and maintain healthy profit margins; this allows you to cover costs, offer good service, and absorb unexpected issues without compromising your business.

Maintain high standards for your recruiting partners; ensure they prioritize candidate well-being and only place talent in organizations that offer genuine growth opportunities.

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