The E-Commerce Approach to Digital Marketing in the Trades

Prioritize mobile-first strategies, as consumers expect quick, accessible information and immediate responses. If you don't answer the phone, they'll call the next business.

Embrace AI not as a threat, but as an opportunity; understand how consumers are using AI for research and adapt your marketing to meet them where they are.

Leverage data to track marketing spend from impression to revenue, focusing on metrics like cost per lead, cost per booking, and customer acquisition cost to make informed investment decisions.

Utilize your existing customer database through tools like Service Titan's Marketing Pro; engaging past clients and leads can offer an incredibly high return on investment at minimal cost.

Be transparent with pricing and information, as consumers increasingly research costs online; providing this upfront can build trust and give you a competitive edge.