450: Stop Leaving Money on the Table: Storm-Market Supplementing for Roofers in 2025

Always supplement insurance claims, regardless of policy type (ACV or RCV), as adjusters are human and can miss details, potentially leaving 20-30% of money on the table.

Utilize technology or a dedicated service to manage supplementing to ensure consistent follow-up with insurance carriers, as this drastically reduces claim turnaround times and improves cash flow.

Implement a system that allows your sales team or project managers to easily track the status of claims, especially those awaiting final documentation from homeowners, to prevent delays in payment.

Consider a specialized Supplement Management Platform (SMP) like Subtrax, rather than solely relying on a general CRM, to handle the intricate, comment-heavy process of claim supplements without cluttering your main CRM.

Leverage tools that filter claims by insurance desk adjuster; consolidating communication with a single adjuster for multiple claims can significantly expedite the resolution process.

Understand that a faster claim turnaround, even if it means slightly less per claim, can be more beneficial for overall cash flow and business operations than fighting for every penny on every claim, which can prolong the process significantly.

Empower contractors with direct access to claim status updates (e.g., via a 'pizza tracker' app) to reduce inbound calls to your internal team, allowing them to focus more on processing claims with insurance companies.