Levi Ostlund, locallegends.marketing | Ep. 58

⏱️ 38:07 🎤 John DeLaurier, Levi Ostlund

AUDIO EPISODE

Levi Ostlund, locallegends.marketing | Ep. 58

0:00

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0:00

Introduction & Background

Host John DeLara introduces guest Levi Ostlund, who shares his extensive background in construction and his journey into marketing for home service businesses.
1:04

Marketing Mistakes & Solutions

Ostlund identifies the biggest mistake as underutilizing tools like Company Cam for consistent photo and video documentation, offering practical steps for contractors to improve.
3:24

The Future is Video

Ostlund emphasizes the growing importance of video content for marketing, citing TikTok's expansion into search and Google's increasing integration of video into search results.
3:49

Lead by Example

Contractors, even single-person operations, must embrace video content and implement systematic processes, such as personalized video introductions for sales reps, to build trust and connection with potential clients.
5:07

Technology & Branding

Technology should save time and make money, not just 'feel good,' and a strong brand, including a unique logo and vehicle wraps, is essential for standing out and building reputation.
5:53

Starting from Scratch

For new businesses, essential marketing steps include a strong website, active social media, consistent visual content, and community networking through agents and business groups.
6:52

Logo & Brand Impact

A unique and memorable logo is crucial for differentiation, as generic branding can make a company indistinguishable from competitors, especially in Google's search algorithms.
8:21

Relatable & Approachable Branding

Brands should be relatable and approachable, avoiding overly aggressive or 'manly' aesthetics to appeal to a broader customer base and make decision-makers feel comfortable.
9:15

Budgeting for Marketing

Ostlund advises a tiered approach to marketing budgets, starting with essentials like websites and basic branding for bootstrapped businesses, and expanding to ad spend with more capital.

Speakers

John DeLaurier

Host

Levi Ostlund

Local Legends Marketing

Key Takeaways

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Consistently use Company Cam to document every aspect of a job (inspection, installation, finished product) to create a rich library of photos and videos for marketing.

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Actively create and post short video content daily across all social media platforms and your Google Business Profile, focusing on common issues and solutions to improve SEO and engage customers.

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Implement personalized video introductions from sales representatives for new prospects to build immediate trust and a personal connection, making your company more approachable.

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Invest in a unique and memorable brand identity, including a distinctive logo and vehicle wraps, to differentiate your business from competitors and create a lasting impression.

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Cultivate relationships with real estate agents, insurance agents, and other local contractors, and join networking groups like the Chamber of Commerce or BNI to generate referrals and build community presence.

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Evaluate all technology investments, including CRMs and measurement apps, based on whether they save time and make money, rather than just 'feeling good,' to ensure efficiency and effectiveness.

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