449: How to Scale and Sell a Roofing Business – Lessons from Teddy Slack

Prioritize deep focus on one core service or vertical instead of diversifying too broadly, as doing too many things simultaneously can lead to failure.

Understand your numbers, especially profit and loss statements and KPIs, to make data-driven decisions and avoid operating your business blindly.

Do not be the cheapest option; price your services for profitability (aiming for 40-50% gross profit) to afford quality staff and marketing.

Leverage unique marketing strategies like video content, optimized Google My Business, and educational content to differentiate your business and build trust, rather than solely relying on expensive PPC.

Build your business with the intent to sell from day one by getting yourself out of day-to-day operations, implementing robust systems (SOPs), and hiring key people.

Develop a strong in-house repair team to generate leads, build customer relationships, and create upsell opportunities for full roof replacements.

Strategically plan your hires for specific roles and accountabilities, ensuring each position contributes to the business's overall value and reduces reliance on the owner.