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ROOFING EXPERTS SPILL THE TRUTH – 2024 Conference Secrets | EP. 37

⏱️ 24:42 🎤 John DeLaurier
AUDIO EPISODE
ROOFING EXPERTS SPILL THE TRUTH – 2024 Conference Secrets | EP. 37
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Chapters

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  • 0:00
    Upcoming Conferences Overview
    The hosts introduce the topic of roofing conferences and list Proline's planned attendance at Roofcon and Wind the Storm.
  • 0:30
    Value of Conferences
    John emphasizes that conferences, despite potential 'cash grab' perceptions, offer valuable 'nuggets' that can significantly improve business and personal life if approached with intention.
  • 4:27
    Tips for Conference Engagement
    John shares practical advice for conference attendees, including visiting vendors during off-peak hours, taking detailed notes, and scheduling demos for follow-up appointments immediately.
  • 18:29
    Rebranding Success Story
    John recounts how a specific speaker at a conference inspired him to rebrand his company, Peach Roofing, moving away from common industry aesthetics to create a unique and memorable brand that aided hiring and business growth.
  • 25:00
    Bringing Your Team and Family
    The hosts discuss the pros and cons of attending conferences alone, with a team, or with family, highlighting the benefits of team attendance for shared learning and professional exposure.
  • 33:49
    Competitors and Market Leveling
    They explore how attending conferences can foster a neutral environment for competitors to collectively 'level up,' leading to higher industry standards, better customer experiences, and fair pricing.
  • 42:57
    Roofcon Focus
    John describes Roofcon as a conference for high-integrity, family-oriented contractors focused on professional growth, customer experience, and quality products.
  • 47:02
    Regional and IRE Conferences
    The discussion covers the benefits of regional conferences for tailored insights and the International Roofing Expo (IRE) as a comprehensive event for all types of roofing contractors.
  • 53:43
    Wind the Storm Evolution
    They note the positive transformation of Wind the Storm conference, now catering to residential and storm restoration contractors with a broader, more professional focus on navigating market changes like insurance.

Speakers

J
John DeLaurier

Key Takeaways

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Attend conferences with clear intentions to identify specific solutions for your business challenges, rather than just as a social event.

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Utilize off-peak hours to engage with vendors for meaningful conversations and to schedule follow-up demos, ensuring actionable next steps.

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Treat conferences as educational opportunities, taking detailed notes and committing to implement new strategies or tools, as John did with his rebranding.

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Consider bringing key team members to conferences to expose them to professional industry standards, network with non-competitive peers, and boost team morale and knowledge.

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Embrace the 'leveling up' aspect of conferences; even competitors can benefit from shared learning, leading to a more professional market and better outcomes for homeowners.

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Research the specific focus of each conference (e.g., Roofcon for integrity/growth, IRE for broad industry exposure, Wind the Storm for storm restoration) to align with your business needs.

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Stay informed about regional conferences, as they can offer more tailored insights relevant to local market conditions, installation practices, and material availability.

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