437: From Google to ChatGPT: How Roofers Should Evolve Their SEO Strategy (with Aaron Hockel)
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Key Takeaways
Residential roofing leads are decreasing, and the market is more competitive; focus on converting opportunities, not just leads.
Economic factors like higher interest rates and consumer uncertainty are impacting homeowner's decisions to undertake major home improvement projects.
Be open to more types of work (e.g., repairs, gutters) and consider expanding your geographic service area to capture more opportunities.
Actively hustle for business, including radius marketing around job sites, door hangers, and direct outreach, rather than passively waiting for the phone to ring.
Speed to lead is crucial; ensure your business is answering calls quickly and following up on all inquiries promptly.
Diversify your online reviews beyond Google to include platforms like Yelp, BBB, and even Reddit, as AI search engines pull from various sources.
Commit to an evolving SEO strategy by creating content that answers direct questions and uses technical schema markup to be visible on AI-driven search platforms.
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