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Toolbox for the Trades Culture

High-Performance Leadership: Get Your Team Rowing Together

⏱️ 36:28 🎀 Jackie Aubel, Catherine Howard
AUDIO EPISODE
High-Performance Leadership: Get Your Team Rowing Together
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Chapters

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  • 0:00
    AI Voice Agent for Trades
    Introduction to Service Titan's AI voice agent for contractors to never miss a call.
  • 1:46
    Introducing Catherine Howard
    Host Jackie Aubel introduces Catherine Howard, Head of Mergers and Acquisitions at Lee's Air.
  • 3:11
    Memorable Sales Experience
    Catherine shares a memorable sales experience from her past in direct sales of 'bedroom accessories'.
  • 8:29
    Selling Beyond Your Budget
    Catherine explains the sales strategy of not selling within your own budget and applying it to technicians.
  • 13:38
    Building an International Call Center
    Catherine recounts the challenging yet fulfilling experience of building an offshore call center in Armenia for Lee's Air.
  • 29:06
    Systems for High-Performance
    Catherine discusses how her background in network marketing taught her to create simple, effective systems that align teams with company vision.
  • 45:44
    Developing High Performers
    Catherine elaborates on critical elements for a high-performance culture, including personal and professional development for revenue-generating individuals.
  • 58:25
    Pathway to Prosperity Mission
    Catherine shares her personal mission to create a pathway to prosperity in the trades for all, regardless of background.
  • 1:11:17
    Advice for Aspiring Entrepreneurs
    Catherine offers advice to individuals with challenging backgrounds on how to pursue entrepreneurship and success in the trades.
  • 1:16:57
    Speaking at World of Titans
    Catherine announces her upcoming speaking engagement at Service Titan's World of Titans event in Australia.

Speakers

J
Jackie Aubel
Host
C
Catherine Howard
Head of Mergers and Acquisitions at Lee's Air

Key Takeaways

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Equip your technicians with the mindset to present all possible options, regardless of their personal budget, to customers, allowing customers to decide based on their own financial situation.

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Implement clear, easy-to-follow systems and protocols, ensuring they are effective enough to produce results and reward your team members for their adherence.

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Align your team members with the company's vision and goals; no one will work harder for your goal than for their own, so help them see how their personal goals align with the company's.

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Invest in the personal and professional development of your revenue-generating employees, focusing on their 'professional posture' and ability to control a conversation for a desired outcome.

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Create an inclusive environment that welcomes individuals from diverse backgrounds, including those with criminal histories or immigrant statuses, recognizing their hunger and potential to be top performers.

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Foster a 'big leagues' mindset within your team, encouraging continuous self-development and a commitment to showing up as the best version of themselves daily.

✦

Understand the customer acquisition cost and communicate it to your technicians so they grasp the value of each opportunity and their role in contributing to the company's success.

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