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Taking Your Marketing To The Next Level with Josh Elizetxe and Tommy Mello

πŸ“… December 25, 2019 ⏱️ 52:35 🎀 Josh Elizetxe, Tommy Mello

Chapters

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  • 0:00
    Taking your marketing to the next level
  • 3:19
    The size of the market most people miss
  • 6:39
    Injecting yourself into the conversation
  • 9:52
    Learning to build websites in high school
  • 16:18
    Marketing lessons that apply to any industry
  • 19:35
    The Apple white-headphones lesson in standing out
  • 22:53
    Getting ahead with new technology
  • 26:10
    Retargeting with the Facebook pixel
  • 29:29
    Buying businesses and acquisition-driven exits
  • 32:44
    The paradigm shift in how people shop
  • 36:03
    Adding a chat solution to capture leads
  • 39:22
    Wrapping your vehicle and everyday branding
  • 42:38
    How you present yourself is your marketing

Speakers

J
Josh Elizetxe
Founder, Snow Teeth Whitening; Entrepreneur & Marketer
T
Tommy Mello
Host; Founder & CEO, A1 Garage Door Service

Key Takeaways

✦

Take your marketing to the next level by standing out visibly β€” like Apple's white headphones, being noticeably different is an advantage.

✦

Retargeting with the Facebook pixel lets you show up again in front of people who already know you β€” one of the highest-ROI moves available.

✦

The market is bigger than most owners realize; there's far more demand than you're capturing, so think beyond your current footprint.

✦

Everyday touchpoints are marketing β€” your wrapped vehicle, your phone manner, and how you present yourself to anyone you meet.

✦

Add a chat solution to capture leads that would otherwise bounce; even a simple, low-cost version pays off.

✦

Injecting yourself into the conversation β€” content and visibility β€” is how Josh built momentum from nothing.

✦

Growth can come through acquisition β€” buying businesses is a legitimate path, but do it with an eye toward an acquisition-driven exit.

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