Increasing Key Relationship Value by Mastering the Power of Gratitude
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Key Takeaways
Business ultimately comes down to people and relationships — outside of family, relationships are what matter most, and gratitude is how you invest in them.
Strategic gifting ('giftology') is a deliberate way to tell key relationships 'I see you, you matter, I'm in your corner' — and it creates stories people tell about you when you're not in the room.
Give generously and intentionally: a three-quarter-million-dollar gifting budget pays off because thoughtful gestures drive referrals and loyalty that banner ads never will.
Show up for people when it counts — the 'had him at hello' principle: consistently over-deliver and people keep saying yes to you.
Invest in a world-class executive assistant, but don't make one person responsible for everything — build buffers and structure so the support scales with you.
When choosing a private-equity or growth partner, how they'll treat your people and the language they use matters as much as the multiple they offer.
The number-one trait to hire for is resourcefulness — people who can make a phone call and get connected.
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