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Home Service Expert

The Smartest Home Service Owners in the Country Are All Doing This One Thing

πŸ“… June 11, 2026 ⏱️ 52:47 🎀 Jim Leslie, Tommy Mello

Chapters

Click to jump to section

  • 0:00
    Why million-dollar owners think they've got it figured out
  • 3:15
    Fixing the funnel: dropped calls & direct mail
  • 9:42
    Start with the goal: single-market vs multi-market
  • 13:01
    The conversion rate you actually need
  • 15:12
    Meet Jim Leslie & Home Service Freedom
  • 19:39
    Know your numbers like financial vitals
  • 26:09
    Stop searching for ideas in the wrong places
  • 29:23
    What's changed in home service the last 6 months
  • 32:38
    Inside the HSF event (October, Vegas)
  • 39:12
    Why corporate buyers miss the customer
  • 42:28
    The one move for home service owners right now
  • 49:03
    Fundamentals you can audit in five minutes

Speakers

J
Jim Leslie
CEO, Home Service Freedom (former CMO/CTO, A1 Garage Door Service)
T
Tommy Mello
Host; Founder & CEO, A1 Garage Door Service

Key Takeaways

✦

In a room full of operators, the quiet one doing $50–80M is usually the one worth listening to β€” humility and listening beat loudly "having it all figured out" at $1M.

✦

Results correlate directly with speed of implementation: Tommy would text "get this done before I get home" while others schedule it for next week's meeting.

✦

Most growth is lost inside the funnel β€” dropped calls and weak follow-up β€” before marketing spend like direct mail ever gets a fair shot.

✦

Start with the goal: scaling one market deep versus expanding into many changes the conversion rate and the systems you actually need.

✦

Know your numbers like financial vitals β€” flying blind on your metrics is like going to the wrong doctor and getting the wrong diagnosis.

✦

Owners hunt for ideas in the wrong places; structured coaching on operations (owner, frontline, and leadership) moves the needle more than one more tactic.

✦

Corporate and PE buyers often miss because they don't understand the customer the way a hands-on operator does.

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